Your shampoo is fueling a deadly forest fire

Cover photo credit: Ulet Ifansasti/Getty Images

That’s right. Thousands of acres of forest are on fire in Indonesia right now, and hardly anyone knows about it. Why is that? Our scope of awareness is limited by the media we consume. If it doesn’t come across Facebook at the right time, or if we don’t even follow the pages that share that type of info, we probably have no idea.

It is almost certainly the greatest environmental disaster of the 21st century – so far.
— George Monbiot, The Guardian

Here’s one to remind you, we share this planet with 6 billion other people, and it’s everyone’s responsibility to keep it inhabitable, whether we like it or not. We give in to convenience day after day. We shop for deals or for brands we love, regardless of the circumstances to ecosystems and our own well being, and we ignore the rest of the world, most of the time.

Back to the shampoo

Your shampoo is probably made from palm oil that is/was harvested/produced from those regions in Indonesia that are being burned to a crisp right now.

The amount of CO2 already released from that fire is more than the annual CO2 output for Germany. That's not good for climate change.

You’re not a firefighter so what can you do?

Shop smarter. Shop sustainable. These Small Acts DO count!

Oh, “it’s too expensive”?

That forest fire is costing the world economy billions of dollars not to mention further threatening already endangered species and the widespread health impacts on the locals.

Every dollar counts

Eventually, as more people buy products from socially responsible companies, the prices of these items will go down because the competition will be greater. WE control the market with our dollars, and every dollar counts. The more people spend on responsible brands, the more brands will want to be responsible. Take the leap.

It’s not difficult. It might be inconvenient, but it’s worth that inconvenience if it means humanity survives, right? The planet doesn’t care. Life in general is VERY resilient and will go on. Humans (and tons of other species) are the ones at risk.

Click here to learn more about your household products that use palm oil and how you can choose alternatives.

Click here to review an interactive guide on the full lifecycle of palm oil